Search engine optimization (SEO) is the process of makingwebsites appear as a top result when someone searches for a specific term. The search term is called a Keyword. The results of the search are displayed in search engine`s results pages (SERPS) such as those given by Google. A more common word used to describe search engine optimization is internet marketing or search engine marketing. local seo campaigns
Onpage SEO, orcommonly termed as “onsite SEO,” refers to the practice of optimizing web pages
and content for the users and search engines to boost ranking and generate website traffic. In other words, it refers to the elements and attributes inside of a website, such as content, HTML, system, CSS, and internal links.
Onpage SEO is still apredominant strategy practiced by web owners and web development agencies
because of its essence in ranking website through content and boost online visibility through keywords in which Google uses to index websites and rank accordingly. In fact, Google`s own “How Search Works” reported that, “The most basic signal that information is relevant is when a web page contains the same
keyword as the search query. When these keywords appear on the page, headline, or body, the information is likely to berelevant. "
Off-page SEO refersto off-website elements and attributes that are important for increasing online engagement and attracting potential customers. The mainfocus is on link building strategies, social media integration and local SEO. [Five]
Off-page is the exactopposite of on-page SEO, but it has thesame relevance and can't work withoutit. This is one of the best ways to get backlinks from another website to provide user-related results and increase credibility. Since the focus of off-page SEO is on the external activities of the website, it is expected that its own ranking and page rank will increase. We also leverage the existence of social media platforms that can effectively increase engagement and exposure. This is a great way to build brand awareness and credibility. Read more...